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AND THE KING SAID, WHAT A FANTASTIC MACHINE

Director: Axel Danielson, Maximilien Van Aertryck,

Cast: 

Genre: Documentary | Rating: | Runtime: 88 Minutes

What happens when humanity’s infatuation with itself and an untethered free market meet 45 billion cameras…

Filmmakers Axel Danielson & Maximilien Van Aertryck (Ten Meter Tower, Jobs For All!) once again turn their cameras directly on society, this time to explore, explain and expose how our unchecked obsession with image has grown to change our human behavior.
From Camera Obscura and the Lumieres Brothers all the way to Youtube and the world of social media, the film chronicles how we went from capturing the image of a backyard to a multi-billion- euro content industry in just 200 years.
With an exclusive use of archival and found footage, the film uses the very medium it examines, in a self-reflective yet hilarious montage.

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The content is very mild in impact. The G classification is suitable for everyone. G products may contain classifiable elements such as language and themes that are very mild in impact.
The impact of PG (Parental Guidance) classified films should be no higher than mild, but they may contain content that children find confusing or upsetting and may require the guidance of parents, teachers or guardians. For example, they may contain classifiable elements such as language and themes that are mild in impact. PG-rated content is not recommended for viewing by people under the age of 15 without guidance from parents, teachers or guardians.
Not recommended for children under 15, may include moderate levels of violence, language or themes.
The content is strong in impact. MA 15+ rated material contains strong content and is legally restricted to people over the age of 15. It contains elements such as sex scenes and drug use that could have a strong impact on the viewer. A person may be asked to show proof of their age before purchasing or viewing an MA 15+ film. Children under the age of 15 may not legally watch, buy or hire MA 15+ rated material unless they are in the company of a parent or adult guardian. Children under the age
The content is high in impact. R 18+ material is restricted to adults as it contains content that is considered high in impact for viewers. This includes content that may be offensive to sections of the adult community. Only a person who is over the age of 18 years is allowed to enter the cinema. A person may be asked for proof of their age before purchasing, hiring or viewing R 18+ films at a retail store or cinema.
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